Current Newsletters

1. All communications support the district's goals
2. Two-way communication with all stakeholders
3. The school district’s “story” is accurately told
4. Transparency in school district operations

• Provide continuing training sessions as part of admin meetings on how to train teachers and staff to communicate our district message
• Provide communication training sessions to site-level staff
• Schools will manage upcoming events through their online school calendar, posted on the district website

• Attend community organization meetings i.e., chambers, foundations, civic
• Visit schools regularly
• Attend, promote, and cover school and district events
• Serve as a resource for parents/guardians and staff to assist with providing informational items
• Communicate with local businesses
• Communicate with state and local legislators
• Remind staff that they are the face of Fulton Public Schools and to be conscious of how their comments can be perceived

• Proactively reach out to the local media and share items of interest with the community
• Distribute information from meetings on a need-to-know basis
• Distribute external publications and news releases to all employees via email, website, and mass notification system
• Distribute information to staff and parents/guardians on issues of immediate concern

• Maintain district and school websites that are easily accessible, easy to use, and continuously up-to-date
• Conduct electronic surveys at district and site levels to provide feedback on the flow of information
• Utilize social media forums to share information, i.e., Facebook, Instagram
• Expand and improve existing two-way communication tools

5. Promote the successes of Fulton Public Schools personnel

• Highlight staff with articles in District communication pieces, outside media, and through recognition at events
• Highlight teaching and learning across the District through social media outlets

• Use clear, concise, and non-educational style in all general publications
• Vary the types and levels of communication to target diverse audiences

• Prepare informational sheets when appropriate to send out to principals and other staff as needed
• Follow up with memos or other forms of communication to all staff as necessary

• In order to keep a person’s attention, be brief and to the point
• Use bullet points when appropriate
• Highlight your message in the title
• Proofread all documents for errors

• Parents/guardians, students, and community members must leave with an answer to their concerns or questions when possible
• Never be dismissive
• Actively listen to understand the message beyond the words

• Train staff to understand that what they say to friends, neighbors, and people in the community has a direct impact on how Fulton Public Schools is perceived
• Engage staff in the conversation, and make sure they have access to information immediately. They are the best link to parents/guardians and the community.

• Develop relationships with merchants by keeping them informed
• Ask for input on areas of concern
• Maintain a high level of visibility for the District through the participation of key staff members in various professional and community activities

• Pay attention to the type of stories aired or published
• Note who is generally used as a source of information
• Develop relationships with editors and education reporters
• Partner with local media outlets to highlight district events

• Train staff on strategies for keeping parents/guardians informed of upcoming events and happenings, allowing parents/guardians the opportunity to provide feedback or ask questions

• Provide timely and accurate information to stakeholders during a crisis
• Maintain open lines of communication
• Serve as the district’s public information officer and coordinate media releases with outside agencies when appropriate

We will establish consistency and promote our key messages by creating a uniform communication style and brand so that when our targeted audiences see our logo or communication layout, they will immediately associate it with Fulton Public Schools and our goals. The brand should be carried throughout all of our communication methods, including our website, social media, press releases, and newsletters.

Tools and activities communicate key messages to target audiences, and those messages must be repeated often. Our goal is to create an echo, so our messages are heard over and over. It is important that different sources communicate the same message; consistency is key.

A strong internal communication program will assist in informing staff who can disseminate messages to our external audiences. We must communicate with our internal audiences with as much care as we communicate with our external audiences. This professional level of communication will motivate staff and support our goal. We must be consistent with our internal communications and promote our message through platforms, including but not limited to internal newsletters, emails, employee meetings, etc.

Fulton Public Schools' external communications should provide our targeted audiences with timely, accurate, and complete information about our policies, programs, services, and initiatives. By creating an echo of repeated key messages, our brand will begin to resonate with our targeted audiences, thereby reinforcing our contributions to our students, families, and community.

• District Wide
• Every 2-3 weeks
• Available on the district website
• View Goal - 2,000 views

• Include Board Meeting Synopsis
• Monthly - Second Friday
• Sent to every staff member
• View Goal - 400 views

• Post at least twice per week (during the school year)
• Increase Facebook followers to 6,750 by the end of the 2025-26 school year
• Increase Instagram followers to 1,100 by the end of the 2025-26 school year

1. Monitor communication analytics to measure reach and engagement
2. Benchmark to observe communication methods being utilized in other school districts
3. Survey to collect quantitative information from stakeholders